Company Mission & Profile
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Why Nordic Naturals
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History of the Arctic Cod
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Marine Stewardship Council True North Documentary

 

 

    Company Mission & Profile
     
   
    At Nordic Naturals we believe that omega oils are essential to life. By correcting the global
omega-3 deficiency, we give each generation what they need to grow healthy and strong.
Through science and innovation, we are committed to delivering the world's safest,
most effective omega oils.
   
    Born in Norway
   
     
 

“As the evidence behind fish oil continues to grow and drive awareness of the crucial importance of omega-3s to good health, it’s more important than ever to understand how purity, freshness, and structure determine the overall quality of fish oil. I founded Nordic Naturals with the fundamental goal of improving fish oil quality, and today our commitment to innovation remains absolute.”
—Joar Opheim, CEO

 
     
    Joar OpheimNordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s to complete his MBA, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, and had to consistently bring bottles from Norway—filling his suitcase on trips back and forth.

Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to contribute to advancing fish oil quality and industry standards. Guided by his personal mission to bring high-quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavoring, taste, delivery, and processing—shaping standards for a country and industry that had few guidelines in place.

   
         
    Values-Driven & Research-Based Innovation
   
   

Bringing forward a new definition of fish oil quality as it relates to purity, freshness, taste, dosage, and sustainability, Nordic Naturals’ leadership has also shifted the model of how to conduct business truthfully and authentically.


Nordic Naturals incorporates ethical and socially responsible practices with regard to environmental consciousness, corporate transparency, philanthropic partnerships, and education—all of which are integral to fulfilling our mission of correcting the global omega-3 deficiency.


In line with these core values, our dedication to innovation is grounded in scientific research and guaranteed by participation in peer-reviewed clinical studies by leading experts worldwide. With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen by independent research institutions and universities such as Harvard, Columbia, Duke, UCLA, and Cedars-Sinai Medical Center—with 25 published studies, and more than 30 in progress. Distributing to over 30 countries on 6 continents, Nordic Naturals offers more than 150 products in a variety of flavors, concentrations, and delivery forms.


Nordic Naturals' continued innovation is proof that when values are aligned with action, great things can happen—a commitment that remains absolute.



   
         

 
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