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“It is hard to imagine that anyone could be closer to the source of pure fish oil than Nordic Naturals. We have a corporate commitment and a legacy of meeting every challenge with regards to environmental contaminants and freshness so that our customers may rely on us to provide the highest-quality omega oils available. From the fisherman’s net to the shelves of our valued retail partners, we demonstrate full accountability with regards to product quality backed by cutting edge technology and research. If at any time an improvement can be made to any of these factors, the customer can feel confident that Nordic Naturals will lead this initiative.”
—Joar Opheim, CEO
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Since 1995, Nordic Naturals has been committed to delivering the world's safest, most effective omega oils. It has long been known in our industry that there is a need for more sophisticated testing methodologies for naturally-flavored fish oil. The challenge surrounds adding natural flavoring to fish oil, which skews freshness test results and suggests that the finished product is not as fresh as it really is. This problem has caused confusion for consumers, practitioners, media, and industry members. For example, in the January issue of Consumer Reports, an article asserts that there is evidence that Nordic Naturals® award-winning Ultimate Omega® 180 count naturally-flavored lemon soft gels contained "elevated levels of compounds that indicate spoilage." Because Consumer Reports's conclusion may be uninformed and incomplete, customers could be led to question our product even though it passed all other tests for quality that Consumer Reports included in their review.
As the industry leader of omega-3 fish oil, Nordic Naturals is leading the research initiative to establish a new testing method for naturally-flavored fish oils. This will solve a long known industry problem of inaccurate and misleading test results with regards to freshness. This technology is important not only for Nordic Naturals, but for the entire industry.
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