Watsonville, California (August 25, 2015) Nordic Naturals will launch several distinctive new products at Natural Products Expo East, September 17-19, 2015, at the Baltimore Convention Center in Baltimore, MD. All are formulated with the company’s latest innovation—a breakthrough omega-3 oil with 80% concentration and 90+% triglyceride form. Veterans and service dogs from Paws and Stripes will also be at Nordic Naturals Booth #5025 to highlight the company’s upcoming initiative, “Buy One Bottle. Help Two Heroes.” As always, retailers at the show can sample products, get in on games and prizes, and enjoy special discounts on their show orders.

Innovative New Products. Utilizing their exclusive, highest-concentration triglyceride-form omega-3 oil, Nordic Naturals has developed three new products: Ultimate Omega® 2X, which delivers 1000 mg of EPA+DHA per soft gel; Omega One, a small, once-daily soft gel with 521 mg EPA+DHA; and Postnatal Omega-3, a first-of-its-kind EPA+DHA formula with vitamin D3 created especially for new moms. A Nordic Naturals top seller, Ultimate Omega® Minis, has been reformulated to contain 75% more omega-3s per serving. Also on display will be a new, strawberry-flavored Prenatal DHA and Nordic Naturals latest NSF Certified for Sport products, Nordic CoQ10 Ubiquinol Sport™ and Nordic Probiotic Sport.™

Cause Partner. Paws and Stripes (pawsandstripes.org) is a non-profit organization based in New Mexico that matches wounded military veterans with dogs rescued from animal shelters. Retailers can meet veterans and their service dogs at the Nordic Naturals booth, where they can also learn how to support the “Buy One Bottle. Help Two Heroes.” initiative in their store.

Learn & Earn. Nordic Naturals offers engaging, complimentary online training for retailers and their staff. Participants learn about Nordic Naturals and how to match customers with products, while earning free products for themselves. Retailers can sign up for the program at the Nordic Naturals Booth.

Show Discounts. As always, retailers can take advantage of great discounts only available at NPEE! 

Fun, Games, Prizes. Retailers will be invited to enjoy fun and games as a way to be entered into a drawing for an Apple Watch Sport or iPad Air 2. Prizes will be awarded during Happy Hour, Thursday, September 17, and Friday, September 18, from 4 to 6 pm. Retailers must be present to win.

Founded in 1995, Nordic Naturals is celebrating 20 years of revolutionizing omega-3s—pioneering a new definition of fish oil as it relates to purity, freshness, taste, and dosage. Based in Watsonville, CA, the company also offers complementary nutrients essential to health. Their portfolio, which is distributed to over 35 countries, includes more than 200 products in a variety of flavors and formulations for adults, kids, athletes, and pets. Family owned, Nordic Naturals works passionately to see generations of healthier, happier people around the world—and they’re just getting started. Further information is available at nordicnaturals.com.