|Company Mission & Profile|
|Nordic Naturals’ mission is to deliver pure and great-tasting omega fish oils that
promote optimal health and wellness. Through science, education, and community
outreach, we initiate standards of excellence and integrity that apply not only to
our product line but to all of our business practices worldwide.
As an industry leader and innovator, Nordic Naturals strives to lead individuals
to a better quality of life while maintaining a deep respect for the environment.
|Born in Norway
|Nordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s to complete his MBA, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, and had to consistently bring bottles from Norway—filling his suitcase on trips back and forth.
Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to contribute to advancing fish oil quality and industry standards. Guided by his personal mission to bring high quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavouring, taste, delivery, and processing—shaping standards for a country and industry that had few guidelines in place.
|Values-Driven & Research-Based Innovation|
Bringing forward a new definition of fish oil quality as it relates to purity, freshness, taste, dosage, and sustainability, Nordic Naturals’ leadership has also shifted the model of how to conduct business truthfully and authentically.