|Born in Norway|
Nordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s to complete his MBA, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, and had to consistently bring bottles from Norway—filling his suitcase on trips back and forth.
Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to contribute to advancing fish oil quality and industry standards. Guided by his personal mission to bring high quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavoring, taste, delivery, and processing—shaping standards for a country and industry that had few guidelines in place.
Today, Nordic Naturals offers the largest line of fish oil products available for humans. In addition, Nordic Naturals was inspired to produce our Nordic Pet Collection™ to provide dog and cat companions with the same quality oils we produce for humans, so they too can benefit from our exceptional quality omega-3 fish oils.