Company Mission & Profile

Company Mission & Profile
Meet Our Experts
Why Nordic Naturals
Corporate Social Responsibility
History of the Arctic Cod
Awards
Gold Standard
   
    Nordic Naturals’ mission is to deliver pure and great-tasting omega fish oils that promote optimal health and wellness. Through science, education, and community outreach, we initiate standards of excellence and integrity that apply not only to our product line but to all of our business practices worldwide. As an industry leader and innovator, Nordic Naturals strives to lead individuals to a better quality of life while maintaining a deep respect for the environment.

   
    Born in Norway
   
 
  “As the evidence behind fish oil continues to grow and drive awareness of the crucial importance of omega-3s to good health, it’s more important than ever to understand how purity, freshness, and structure determine the overall quality of fish oil. I founded Nordic Naturals with the fundamental goal of improving fish oil quality, and today our commitment to innovation remains absolute.”
—Joar Opheim, CEO

       Joar Opheim
   
    Nordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s to complete his MBA, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, and had to consistently bring bottles from Norway—filling his suitcase on trips back and forth.

Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to contribute to advancing fish oil quality and industry standards. Guided by his personal mission to bring high quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavouring, taste, delivery, and processing—shaping standards for a country and industry that had few guidelines in place.

   
       
    Values-Driven & Research-Based Innovation
 
   

Bringing forward a new definition of fish oil quality as it relates to purity, freshness, taste, dosage, and sustainability, Nordic Naturals’ leadership has also shifted the model of how to conduct business truthfully and authentically.


Nordic Naturals incorporates ethical and socially responsible practices with regards to environmental consciousness, corporate transparency, philanthropic partnerships, and education—all of which are integral to fulfilling our mission of correcting the insufficiency of omega-3s in diets worldwide.


In line with these core values, our dedication to innovation is grounded in scientific research guaranteed by active participation in peer-reviewed clinical studies recognized by leading experts worldwide. With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen, without solicitation, by independent research institutions and universities—such as Harvard University, Columbia University, National Institute of Health (NIH), Stanford University, Duke University, UCLA, and the Cedars-Sinai Medical Center—with 20 published scientific studies and more than 40 currently underway. Distributing to over 30 countries on 6 continents, Nordic Naturals offers over 150 products in a variety of flavours, concentrations, and delivery forms.


Nordic Naturals’ continued innovation is proof that when values are aligned with action, great things can happen—a commitment that remains absolute.