Our story begins in Arctic Norway, where Nordic Naturals’ founder and CEO Joar Opheim grew up. When Joar came to California to complete his MBA, he noticed that the pure omega-rich cod liver oil that Norwegians rely on to stay healthy was nowhere to be found. Low-concentration fish oil with an awful taste was all the market had to offer, but Joar knew he could make a difference. With each trip home, he would fill an extra suitcase with bottles of his favorite fish oil to share with friends in the U.S. This deep desire to share the power of pure, fresh omega-3 nutrients inspired Joar to found Nordic Naturals back in 1995, and still drives the company today.
Nordic Naturals is Founded
We begin making essential nutrients to help people lead healthy lives.
SOMETHING FOR EVERYONE
We launch Children’s DHA, the first chewable omega-3 soft gel for kids.
#1 AND GOING GLOBAL
We become #1 in the U.S. and begin exporting products abroad.
TOP RATED FOR RESEARCH
Based on our reputation for purity and potency, the scientific community begins to request our products for their research.
FISH OIL WAS JUST THE BEGINNING
We introduce Nordic Berries™ children’s multivitamin gummies.
TACKLING VITAMIN D DEFICIENCY
We start adding vitamin D3 to omega oils and soon launch our vitamin D3 line.
MANAGING EVERY STEP OF THE PROCESS
We begin bottling and encapsulating at our own facility.
A NEW HEADQUARTERS COMES TO LIFE
Patterned after a Norwegian fishing village, our new headquarters is LEED Gold-certified.
GREEN MANUFACTURING PLANT OPENS
We open our state-of-the-art, green manufacturing plant in Arctic Norway.
HONORS ALL AROUND
Our awards for taste, product quality, and brand excellence top 80.
To make the world’s safest, most effective nutrients essential to health.
Generations of healthy, happy people around the world.
Our Time Frame
As long as it takes.
Revolutionizing Omega-3s since 1995
From Joar’s early experiences with substandard American fish oil and his conviction that better health was attainable, our company philosophy was born.
Do whatever it takes to offer high-quality nutrients that bring health benefits to as many as possible.
Nordic Naturals set out to develop a manufacturing process that would make good on this ethos, beginning with fresh, pure fish oil products with high omega-3 value. These products began to change the way Americans perceived fish oil, and they eventually brought the wide-ranging benefits of omega-3s to a larger audience, including children, seniors, athletes, and even pets.
Doing What's Right
Harnessing Heart and Soul to Make the World a Healthier Place
We want to give everyone the nutrients they need to be well and live a healthy life.
- Joar Opheim, CEO
With over 20 years experience making good on the promise of great health, we believe that no challenge is too great. Just as we’re guided by the latest research and technology, we also hold fast to our company’s founding heritage. Both keep us focused on serving generations of healthy people across the globe.
Along the way, we’ve stayed mindful of our impact on people and the planet—they are our inspiration! We carefully manage our business so we can offer our customers the purest essential nutrients, made with manufacturing technologies and business practices that are sustainable well into the future. As a family-owned company with no shareholders to answer to, we’re unique in our ability to do it right at any cost.
Around the world
Nordic Naturals' Reach is Far and Wide
From sunrise in Norway to nightfall in California, millions of people are now living well thanks to the power of our omega-3s. Nordic Naturals is proud to be the #1 fish oil in the United States and a global leader in the omega-3 marketplace.
Our obsession with good health leaves little room for rest. As Nordic Naturals became known as the omega-3 standard-bearer, we listened carefully to our customers’ stories of success, and to their unmet needs. In response, we explored new territory with Nordic Berries™, our award-winning children’s gummy multivitamin, and expanded our gummy line with vitamin C and vitamin D3 products.
We followed the science to other nutrients that pair well with omega-3s. Ingredients like lutein, red yeast rice, coenzymeQ10, and glucosamine are now combined with fish oil to offer synergistic products focused on targeted health needs.
Most recently, customer interest has pointed to nutrients like curcumin and probiotics, and we took note. Seeing the opportunity to do it right—and do it better—we began designing unique formulations of nutrients in quantities and combinations that research suggests will give customers the health outcomes they’re looking for.
Effective Date: March 1, 2019
PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY. BY ACCESSING OR PARTICIPATING IN THE NORDIC REWARDS PROGRAM, YOU AGREE TO BE BOUND BY THESE TERMS AND CONDITIONS AND ALL TERMS INCORPORATED BY REFERENCE AS DESCRIBED BELOW. IF YOU DO NOT AGREE TO THESE TERMS AND CONDITIONS, YOU MAY NOT ACCESS OR PARTICIPATE IN THE NORDIC REWARDS PROGRAM.
These Nordic Rewards Program Terms and Conditions (“Rewards Terms” or “Terms”) apply to your access to and participation in the Nordic Rewards Program (“Rewards Program” or “Nordic Rewards”), which is operated by Nordic Naturals, Inc.. These Rewards Terms do not alter in any way the terms or conditions of any other agreement you may have with Nordic Naturals for other products and services. Please note that your access to and participation in the Rewards Program is also governed by the terms, conditions, limitations and requirements linked in these Rewards Terms, all of which (as may be changed over time) are incorporated into these Rewards Terms.
Nordic Naturals reserves the right to change, modify and/or eliminate the Rewards Program and/or all or any portion of these Rewards Terms or any policy pertaining to the Rewards Program at any time and in our sole discretion, including our right to discontinue or change the benefits or change the expiration date of rewards points (defined below) received under the Rewards Program, merge the Rewards Program with another rewards program, or to adjust how rewards points are earned, calculated or redeemed. If we make changes, we will post the amended Rewards Terms to www.nordicnaturals.com/consumers/reward-points and update the effective date above. We may also attempt to notify you in other ways. Unless we say otherwise, the amended Rewards Terms will be effective immediately and your continued participation in the Rewards Program after the amended terms are posted will confirm your acceptance of the changes. If you do not agree to the amended Rewards Terms, you must stop participating in the Rewards Program.
1. Rewards Program Eligibility
You must be a United States resident (including residents of U.S. Territories) who is at least 18 years of age to participate in the Rewards Program. The Rewards Program is intended for personal use only, and commercial use by commercial customers and others purchasing items for resale are not eligible to participate in the Rewards Program. Current Nordic Naturals employees and contractors are not eligible to participate in the Rewards Program.
3. Rewards Program Description
The Rewards Program is a free customer loyalty program that allows participants to earn rewards points with qualifying purchases on NordicNaturals.com. Participants may also earn rewards points by participating in promotional activities that may be offered through the Rewards Program from time to time.
Participants in the Rewards Program may redeem accumulated rewards points for discounts on purchases made on Nordicnaturals.com. These Rewards Terms provide a general overview of the Rewards Program.
4. Joining the Nordic Rewards Program
There are no membership fees associated with the Rewards Program. You will enroll in the Rewards Program when you create an account on the Nordic Naturals website. The enrollment form requires that you provide your first name, last name, e-mail address and create a password.
You may only have one Rewards Program account, and it is nontransferable. You are responsible for anyone else who uses your Rewards Program account.
5. Earning Rewards Points
As a member of the Nordic Rewards program you will receive 1 point per $1 spent on qualifying purchases (10% back), and 2 points per $1 spent on auto-ship purchases (20% back). To earn points, you must be logged in to your Rewards Program account. Qualifying purchases include regular and sale priced products purchased at Nordicnaturals.com. Certain purchases may not qualify for accrual of rewards points, including but not limited to shipping fees, sales tax, and any purchase made with rewards points. Customers may also be eligible to receive bonus rewards points for specified promotional offers advertised from time to time by Nordic Naturals at the sole discretion of Nordic Naturals. The details of such bonus rewards points will be provided at the time the offer is made.
The Nordic Rewards points structure, including any bonus rewards points, is subject, at Nordic Naturals's sole discretion, to modification or limitation at any time, including, without limitation, the right to establish additional means of accruing rewards points, the right to modify and delete any or all of the recognized means of accruing rewards points, their values and types, and the rewards points redemption terms, and the right to exclude specific types of transactions from reward point eligibility.
Nordic Rewards points are accrued after customers make a purchase on Nordicnaturals.com once payment has posted. Only the individual named as the primary account holder may accrue rewards points for qualifying purchases.
For returned merchandise, if a customer has paid with rewards points, the refund will be provided as rewards points. For purchases made with both rewards points and a credit card, customers will receive a refund in the same combination used at the time of payment. If you void a purchase or return your purchase, Nordic Naturals will deduct the rewards points that you were awarded for that purchase from your rewards program account. If you have already redeemed those rewards points, this could potentially result in a negative rewards point balance in your rewards program account.
A summary of a customer's Nordic Naturals account may be obtained by visiting Nordicnaturals.com. Nordic Naturals will attempt to credit customers' accounts with rewards points on a timely basis. However, each customer shall have the responsibility of ensuring that his or her rewards points are properly credited. Any claim for rewards points not credited accurately must be received by Nordic Naturals within thirty (30) days of the date of claimed accrual of such rewards points, or else such rewards points will no longer be valid or usable. Nordic Naturals shall have no liability for any printing, production, typographical, mechanical, or other errors in offering or awarding rewards points, for any delay or failure to credit rewards points to accounts, or for any failure to provide account summaries as outlined herein.
6. Redemption of Rewards Points
Once a customer has accrued any rewards points in his or her account, the customer may apply the rewards points as a discount on any purchase on Nordicnaturals.com. A customer may redeem any amount of earned rewards points on any purchase on the Nordic Naturals website. Rewards points can be redeemed in whole or in part for purchases made on Nordicnaturals.com.
No cash will be exchanged for the unused portion of any customer's rewards points. Once rewards points have been redeemed, they are no longer valid for any subsequent redemption and they may not be returned or refunded to a customer's account for any reason except for a refund of purchase using rewards points.
7. Expiration of Rewards Points
Rewards points will expire 18 months from the date they were earned.
Nordic Naturals reserves the right to invalidate rewards points from a customer's account with notice if it determines, in its sole discretion that such rewards points were improperly credited to such customer's account or were obtained fraudulently or otherwise in violation of these Terms. Nordic Naturals reserves the right to require proof of accrual of rewards points and the right to delay the processing or redemption of any rewards points without notice, in order to assure compliance with these Terms.
Without limiting any other remedies, Nordic Naturals may suspend or terminate any account if Nordic Naturals suspects, in its sole discretion that any customer or other person has engaged in fraudulent activity in connection with the Rewards Program. Rewards points do not constitute property, do not entitle a customer to a vested right or interest and have no cash value. As such, rewards points are not redeemable for cash, transferable, or assignable for any reason. The sale, barter, transfer or assignment of any accumulated rewards points, other than by Nordic Naturals, is strictly prohibited. Any rewards points that Nordic Naturals deems, in its sole discretion, to have been transferred, sold, bartered or assigned in violation of the Rewards Program Terms may be confiscated and/or canceled. Participation in the Rewards Program is subject to these Terms, as well as policies and procedures that Nordic Naturals may adopt or modify from time to time. Any failure to abide by the Terms or any policies or procedures implemented by Nordic Naturals, any conduct detrimental to Nordic Naturals, or any misrepresentation or fraudulent activities in connection with this Rewards Program, or failure to act in a manner consistent with federal, state, or local laws, regulations, or ordinances, may result, in addition to any rights or remedies available to rewards points in law or equity, in termination of participation in the Rewards Program, as well as forfeiture of any rewards points accrued to date and any other benefits earned in connection therewith.