Health Started It All
Our story begins in Arctic Norway, where Nordic Naturals’ founder and CEO Joar Opheim grew up. When Joar came to California to complete his MBA, he noticed that the pure omega-rich cod liver oil that Norwegians rely on to stay healthy was nowhere be found. Low-concentration fish oil with an awful taste was all the market had to offer, but Joar knew he could make a difference. With each trip home, he would fill an extra suitcase with bottles of his favorite fish oil to share with friends in the U.S. This deep desire to share the power of pure, fresh omega-3 nutrients inspired Joar to found Nordic Naturals back in 1995, and still drives the company today.
Nordic Naturals is Founded
We begin making essential nutrients to help people lead healthy lives.
SOMETHING FOR EVERYONE
We launch Children’s DHA, the first chewable omega-3 soft gel for kids.
#1 AND GOING GLOBAL
We become #1 in the U.S. and begin exporting products abroad.
TOP RATED FOR RESEARCH
Based on our reputation for purity and potency, the scientific community begins to request our products for their research.
FISH OIL WAS JUST THE BEGINNING
We introduce Nordic Berries™ children’s multivitamin gummies.
TACKLING VITAMIN D DEFICIENCY
We start adding vitamin D3 to omega oils and soon launch our vitamin D3 line.
MANAGING EVERY STEP OF THE PROCESS
We begin bottling and encapsulating at our own facility.
A NEW HEADQUARTERS COMES TO LIFE
Patterned after a Norwegian fishing village, our new headquarters is LEED Gold-certified.
GREEN MANUFACTURING PLANT OPENS
We open our state-of-the-art, green manufacturing plant in Arctic Norway.
HONORS ALL AROUND
Our awards for taste, product quality, and brand excellence top 80.
To make the world’s safest, most effective nutrients essential to health.
Generations of healthy, happy people around the world.
Our Time Frame
As long as it takes.
Revolutionizing Omega-3s since 1995
From Joar’s early experiences with substandard American fish oil and his conviction that better health was attainable, our company philosophy was born.
Do whatever it takes to offer high-quality nutrients that bring health benefits to as many as possible.
Nordic Naturals set out to develop a manufacturing process that would make good on this ethos, beginning with fresh, pure fish oil products with high omega-3 value. These products began to change the way Americans perceived fish oil, and they eventually brought the wide-ranging benefits of omega-3s to a larger audience, including children, seniors, athletes, and even pets.
Doing What's Right
Harnessing Heart and Soul to Make the World a Healthier Place
We want to give everyone the nutrients they need to be well and live a healthy life.
- Joar Opheim, CEO
With over 20 years experience making good on the promise of great health, we believe that no challenge is too great. Just as we’re guided by the latest research and technology, we also hold fast to our company’s founding heritage. Both keep us focused on serving generations of healthy people across the globe.
Along the way, we’ve stayed mindful of our impact on people and the planet—they are our inspiration! We carefully manage our business so we can offer our customers the purest essential nutrients, made with manufacturing technologies and business practices that are sustainable well into the future. As a family-owned company with no shareholders to answer to, we’re unique in our ability to do it right at any cost.
Around the world
Nordic Naturals' Reach is Far and Wide
From sunrise in Norway to nightfall in California, millions of people are now living well thanks to the power of our omega-3s. Nordic Naturals is proud to be the #1 fish oil in the United States and a global leader in the omega-3 marketplace.
Meeting the Need
Our obsession with good health leaves little room for rest. As Nordic Naturals became known as the omega-3 standard-bearer, we listened carefully to our customers’ stories of success, and to their unmet needs. In response, we explored new territory with Nordic Berries™, our award-winning children’s gummy multivitamin, and expanded our gummy line with vitamin C and vitamin D3 products.
We followed the science to other nutrients that pair well with omega-3s. Ingredients like lutein, red yeast rice, coenzymeQ10, and glucosamine are now combined with fish oil to offer synergistic products focused on targeted health needs.
Most recently, customer interest has pointed to nutrients like curcumin and probiotics, and we took note. Seeing the opportunity to do it right—and do it better—we began designing unique formulations of nutrients in quantities and combinations that research suggests will give customers the health outcomes they’re looking for.