Watsonville, CA (November 18, 2009) Nordic Naturals is honored to be participating in the NFL/NFLPA Sports Nutrition Label Certification Program with its Ultimate Omega™ 120 soft gels. By participating in the program, Nordic Naturals’ fish oil product will be offered to NFL players. The certification program ensures that NFL athletes can enjoy Nordic Naturals fish oil without unknowingly consuming banned or prohibited substances or their metabolites. The certification program also verifies that participating products contain the actual quantity of ingredients listed on the label of the Certified Product.

“Through our vendor relationship with the NFL and NFLPA, we can provide an important service to these athletes by supplying them with the essential fatty acids, EPA and DHA,” notes Dr. Bradley West, Nordic Naturals Research Advisor. Ultimate Omega is the first fish oil worldwide to be included in the NFL/NFLPA Sports Nutrition Label Certification Program, which requires rigorous testing by NSF International and provides certified products with an approval symbol on the packaging. It will be sold exclusively to NFL players through a special toll-free phone number. To learn more about the certification, please see www.nnathletes.com. 

According to Adolpho Birch, NFL Vice President of Law and Labor Policy, “We are pleased that Nordic Naturals has met the stringent criteria required to participate in the NFL/NFLPA Sports Nutrition Label Certification Program. They have demonstrated their commitment to the NFL and its players and shown leadership in the supplement industry.” Stacy Robinson, Director of Player Development, NFL Players Association, states, "Nordic Naturals’ participation is a true indication that they understand the importance of players having access to nutritional products that are safe and transparent."

NFL/NFLPA Sports Nutrition Label Certification Program Certified Products meet the following criteria:

1. Formula Evaluation - NSF provides confidential review of Certified Product formulations to screen for Prohibited Substances.
2. Good Manufacturing Practices - Production facilities and packaging facilities, for Certified Products, are inspected to ensure controls are in place to avoid the introduction of, or cross contamination with, Prohibited Substances.
3. Clinical Testing for Metabolites - At the client's request, NSF will oversee clinical testing to determine if any ingredients metabolize into Prohibited Substances.
4. Chain-of-Custody Procedures - Each Certified Product lot tested for Prohibited Substances must be collected by an NSF auditor. All Certified Products pending testing are held by the manufacturer under locked quarantine until NSF notifies the manufacturer of successful test results.

Nordic Naturals is the international leader in omega-3 fish oils and essential fatty acid blends. The company has built a strong reputation in the omega fatty acid category by delivering exceptional purity, freshness, taste and demonstrating environmental responsibility. For information, call 800.662.2544 or visit www.nordicnaturals.com.

###