Watsonville, CA (August 7, 2012) Omega-3 industry leader Nordic Naturals® has exciting plans for the American Association of Naturopathic Physicians (AANP) annual convention August 15-18 at the Hyatt Regency in Bellevue, Washington. At booth 501/503, the company will showcase innovations including new labels and products. At a special breakfast August 16, Dr. Michael Lewis will discuss cutting-edge applications for omega-3s with regard to brain injuries. Attendees are encouraged to join Nordic Naturals for these highlights:

Breakfast Thursday, August 16, from 8 to 9 a.m. in the Evergreen Ballroom. During the meal, Dr. Michael Lewis, MD, MPH, MBA, FACPM, will discuss “The Concussion Epidemic: Nutritional Advances in Management and Prevention.” Dr. Lewis is a pioneer in the clinical use of omega-3 essential fatty acids with regard to brain injuries. CE credits are available.

New labels. The classic product formulations that define Nordic Naturals award-winning omegas remain the same, but the look has changed. Nordic Naturals will introduce its new label design and Product Classification system, which provides health-care practitioners simple solutions for dosing and product selection. The color-coded classification system was added in response to input from practitioners, and offers increased functionality and appeal. EPA and DHA dosage information is also called out prominently, providing greater ease for practitioners in selecting products for patients.

New products.

·         Nordic Omega-3 Jellies™  – Kids will love the yummy tutti frutti taste of the fun little fish-shaped jellie, while parents will be happily assured by the high omega-3 concentration. Each individual serving, in easy-to-open packs for on-the-go convenience, provides 250 mg of EPA+DHA. This chewable product is specially formulated for children two years and older.

·         ProAlgen™ – Nordic Naturals’ new algae-based source of marine omega-3 essential fatty acids is one of very few algae oils with significant amounts of EPA for complete nutritional support. Made from sustainably sourced microalgae and available in soft gels and liquid, ProAlgen is ideal for vegetarians and vegans seeking the health benefits of marine omega-3s.

20% discount. Professional customers who order during the convention will receive a 20% discount.

“Nordic Naturals continues to be a trusted partner for naturopathic practitioners,” said Keri Marshall, MS, ND, Nordic Naturals Chief Medical Officer. “We routinely listen to feedback and respond with innovations that meet the needs of all practitioners, as well as the individualized omega-3 needs of their patients.”