Watsonville, CA (October 31, 2012) Nordic Naturals®, the leading manufacturer of omega-3 supplements, has announced the launch of its mobile app for iPhone, iPad and Android users. The Nordic Naturals Omega-3 Essentials app offers easy access to the company’s full range of award-winning products.

Features of the new app, which is available free to Apple and Android mobile device users, include the ability to order products online or find a retail store. The “Daily Omega Reminder” allows users to set daily prompts for taking their omega-3s and monthly reminders to reorder products. Information on the wide-ranging benefits of omega-3 essential fatty acids is available to educate consumers and help them select the right product to meet their personalized nutritional needs.

“Nordic Naturals is an omega-3 industry leader,” said Joar Opheim, CEO and founder of Nordic Naturals. “We are pleased to lead the way in offering the convenience of a mobile app to consumers.”

App users will be among the first to be notified about product launches, emerging research about omega-3s, and store-specific sales and promotions.

The Nordic Naturals Omega-3 Essentials app also answers the question, “Why Nordic Naturals?” App users can learn about the company’s patented manufacturing processes, independent testing, and participation in ongoing research. The app will also help consumers understand the qualities that distinguish Nordic Naturals products, including proven purity, exceptional freshness, great taste, and superior triglyceride form.

“We’re dedicated to making a difference,” Opheim said. “From the way we source our raw materials, to the way we process our oils, to our charitable donation programs – we are guided by our goal of seeing generations of healthier, happier people around the world.”