Release Details

January 02, 2008

Nordic Naturals Heads to Utah for “Alive Expo Green Pavilion” At the Sundance Film Festival

Watsonville, CA (January 2, 2008) As America’s premier “green” fish oil, Nordic Naturals will make its debut at the Sundance Film Festival by participating in the Alive Expo Green Pavilion, January 18-20th at the Treasure Mountain Inn, Park City, Utah. The “green suites” located on the first floor of Park City’s only green hotel will showcase for three afternoons the newest eco-friendly, health products and services for visiting Sundance celebrities, media, VIP guests and Hollywood movie support personnel.

According to Corinna Bellizzi, National Sales Manager for Nordic Naturals, “This event is a perfect fit for our company because the movie industry is known for seeking out the highest quality health supplements to support their busy, demanding work schedules. Nordic Naturals, the number one supplier of fish oil in the natural products market, delivers its reputation as a “deluxe brand” through its revolutionary purity, freshness, efficacy and taste.” As exhibited in recent scientific research, omega-3 fatty acids as found in fish oil are known for a wide array of benefits including support for proper function of the heart, immune system, nervous system, brain and joints. Omega-3s have also been shown to support positive mood, stress management, beautiful skin and prenatal health.

Nordic Naturals representatives will be handing out samples and literature as well as educating about fish oils and the efficacy of the products. Celebrity guests are invited to stop by and pick up their gifts while supplies last. Press kits will be available for the media.

Nordic Naturals is well known for its green initiative. The company protects the world’s oceans by utilizing only fish species that are not endangered and harvesting them from waters that are abundant. Each week, Nordic Naturals receives updated information about fish stock estimates in Norway and neighboring waters. In an effort to maintain quality and environmental controls, Nordic Naturals has long-term relationships with its fishermen and owns its manufacturing facility in Arctic Norway. The company also ensures that the fish harvested are utilized 100% for human or animal consumption. With a strong commitment to uphold its socially and environmentally responsible position, Nordic Naturals is certified by the Monterey Bay Area Green Business Program, a regional program for conserving resources, preventing pollution and minimizing waste.

Nordic Naturals is the leader in omega-3 fish oils and EFA blends with exceptional taste, freshness, and purity levels and has over 80 different fish oil products, including liquids, soft gels, and children's chewables. For information, visit www.nordicnaturals.com or call 800.662.2544.

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To learn more about the green pavilion at Sundance, go to www.AliveExpoGreenPavilion.com.

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