Release Details

October 21, 2010

Nordic Naturals® Professional Division Addresses Fish Oil Quality and PurityIssues at the American Dietetic Association Show this November

Watsonville, CA (October 21, 2010) Nordic Naturals Professional Division invites all dietitians and executive chefs, plus sports, health and nutrition professionals to visit the Nordic Naturals booth #2537 during the ADA’s 2010 Food & Nutrition Conference & Expo at the Boston Convention and Exhibition Center from November 6th – 9th.

In this competitive environment where fish oil has been called into question over sourcing and purity issues, Nordic Naturals offers solutions to the concerns that practitioners face when it comes to choosing a pure, safe, and third-party tested product that delivers efficacy, great taste, and ease of patient compliance.

According to Monique Wellise, Nordic Naturals Sales Manager for the Professional Division, “We understand that marketing language and market confusion does not serve our professional clients or the end user of our products. Our team is available to share the important facts that verify our manufacturing and quality claims as well as outline our specific product information. Specializing exclusively in omega-3 fish oils, Nordic Naturals offers over 30 professional products to address condition-specific and wellness needs with several options with regards to delivery systems.”

The Nordic Naturals Facts
• Nordic Naturals offers the natural triglyceride form of fish oil. New research shows that concentrated fish oil in this form is 70% more absorbable in the body than the common ethyl ester form.
• Nordic Naturals maintains transparency around its sourcing in Arctic Norway and Peru.
• Nordic Naturals exceeds all purity standards domestically and internationally including Prop 65 for environmental contaminants. Independent third-party documentation is available through the organization IFOS (International Fish Oil Standards) at www.ifosprogram.com or may be requested by phone or email from the company in California.
• Nordic Naturals exceeds all standards for freshness and consistently tests far superior than other brands. The oils are processed without chemicals, such as hexane, with low heat in a nitrogen environment (no oxygen) to ensure exceptional freshness values.
• Nordic Naturals adheres to ethical principles with regards to truth in advertising and can verify all information regarding processing, raw material, purity and freshness.
• Nordic Naturals has developed proprietary and patented processes to bring end-users a consistent high quality product that is great tasting and easy-to-use to ensure compliance.

Since 1995, Nordic Naturals has been the industry leader in fish oil supplementation, setting standards of excellence in the areas of purity, freshness, taste, and sustainability. With a reputation for efficacy and potency, Nordic Naturals fish oils and EFA blends are regularly chosen by independent research institutions and universities with 13 published scientific studies already completed and more than 30 currently underway. Distributing to over 30 countries on 6 continents, Nordic Naturals offers over 150 products in a variety of flavors, concentrations, and delivery forms. Nordic Naturals continues to deliver on its promise of innovation and quality you can trust. For information, call 800.662.2544 or visit www.nordicnaturals.com.

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