Release Details

November 30, 2010

Nordic Naturals® Introduces Omega-3 Pet™ in Liquid Form Providing Dogs and Cats Easy Access to Quality Omega-3 Fatty Acids

Watsonville, CA (November 30, 2010) Due to veterinarian and consumer demand, Nordic Naturals introduces Omega-3 Pet liquid in three convenient sizes. Omega-3 Pet offers pet companions a high quality source of the omega-3 fatty acids EPA and DHA, derived from 100% wild-caught, sustainable anchovies and sardines. Omega-3 Pet provides the same exceptional quality oil as the company’s award-winning human products, but is specially formulated and reviewed for dogs and cats, distinguishing it from other omega-3 fatty acid pet products on the market.

"I see too many people unknowingly give their dog or cat companion supplements that are not formulated for dogs and cats," says Jean Hofve, author and holistic veterinarian. “Our pet companions may have sensitivities to ingredients used in human supplements that could cause a problem. That is why I highly endorse the Nordic Pet Collection™ products from Nordic Naturals.” In addition, Omega-3 Pet is produced in the natural triglyceride form to ensure optimal absorption, which is crucial for achieving optimal results.

The new offerings include:
• Omega-3 Pet Cats and Small Breed Dogs–in 2 fl oz bottle with calibrated dropper
• Omega-3 Pet Medium to Large Breed Dogs–in 8 fl oz bottle
• Omega-3 Pet Large and Very Large Breed Dogs and Multi-Dog Households–in 16 fl oz bottle

Omega-3 Pet can be added to food or served by itself. The dosage for dogs and cats is determined by species of animal, life stage, activity level, and weight with directions for use located on the product label. Omega-3 Pet is packaged in Cobalt blue glass rather than plastic due to its light protection, superior vapor barrier, and low oxygen transmission rate.

All Nordic Naturals products for dogs and cats adhere to the pet product standards as required by the United States Department of Agriculture (USDA), the Center of Veterinary Medicine (CVM), a division of the FDA, and the American Association of Feed Control Officials (AAFCO). Nordic Naturals is certified as GMP compliant by NSF International for facility standards. Like all Nordic Naturals products, Omega-3 Pet is always backed by third-party testing, guaranteeing industry-leading freshness and purity levels. Certificates of analysis are available upon request.

Since 1995, Nordic Naturals has been the industry leader in fish oil supplementation, setting standards of excellence in the areas of purity, freshness, taste, and sustainability. With a reputation for efficacy and potency, Nordic Naturals fish oils and EFA blends are regularly chosen by independent research institutions and universities with 14 published scientific studies already completed and more than 30 currently underway. Distributing to over 30 countries on 6 continents, Nordic Naturals offers over 150 products in a variety of flavors, concentrations, and delivery forms. Nordic Naturals continues to deliver on its promise of innovation and quality you can trust. 800.662.2544 or www.nordicnaturals.com.

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