Watsonville, CA (June 6, 2011) Nordic Naturals^® is pleased to announce that it has received three 2011 Vity Awards for products and promotions from Vitamin Retailer Magazine, honoring the natural supplement industry’s best-selling products based on a nationwide survey of health food stores.

The Three Awards

• Specialty & Herbal Supplement Category: Best EFA Supplement—Omega-3

Nordic Naturals Omega-3 formula provides an excellent source of omega-3 essential fatty acids, easily meeting the daily-recommended minimum for omega-3s with 330mg of EPA and 220mg of DHA, per serving. Pure and non-concentrated, Omega-3 is the perfect complement to a healthy lifestyle, providing support for cardiovascular health, immune function and the body’s natural anti-inflammatory response.* Omega-3 has a great lemon taste and is available in 60, 120, and 180 count soft gels, and in 8 and 16 oz. liquids. Omega-3 is also available with added vitamin D3, and in fish gelatin soft gels.

• Specialty & Herbal Supplement Category: Tie for Best Children’s Health Supplement—Nordic™ Berries

With a delicious sweet-and-sour taste that children love, Nordic Naturals Nordic Berries is a natural multivitamin for children 2 years and up, providing 100% of the daily value of the most essential nutrients—vitamins A, B, C, D3, E, and zinc. Nordic Berries supports healthy growth during early childhood and makes an ideal companion to any Nordic Naturals fish oil product.* These pectin-based chewables are vegetarian, allergen-free, and contain no artificial colors, flavors or preservatives. Available in 120 count.

• Supplier Merchandising Support Category: Best Sales & Specials—Line Drives

Nordic Naturals offers regular monthly specials and line drives, which support their retail partners by increasing awareness and sales. In addition, the company offers POP materials, educational collateral and demos to further educate, drive sales, and provide outreach to consumers.

Nordic Naturals is dedicated to correcting the global omega-3 deficiency by delivering the world’s safest and most effective omega oils. Through science, education, and employee empowerment, Nordic Naturals is committed to fostering healthy people and a healthy planet for generations to come.

Since 1995, Nordic Naturals has been the industry leader in fish oil supplementation, setting standards of excellence in the areas of purity, freshness, taste, and sustainability. With their reputation for efficacy and potency, Nordic Naturals fish oils and EFA blends are regularly chosen for study by independent research institutions and universities. Fourteen published scientific studies have been completed and more than 30 are currently underway. Distributing to over 30 countries on six continents, Nordic Naturals offers over 150 products in a variety of flavors, concentrations, and delivery forms. Call 800.662.2544 or visit www.nordicnaturals.com.

*These statements have not been evaluated by the Food and Drug Administration.  These products are not intended to diagnose, treat, cure, or prevent any disease.