Release Details

March 19, 2008

Nordic Naturals Named Top-Rated Supplement Brand in ConsumerLab.com Survey of Vitamin and Supplement Users

Watsonville, CA (March 19, 2008) Nordic Naturals was recently named the “Top-Rated Supplement Brand” by the 2008 ConsumerLab.com Survey of Vitamin and Supplement Users. Receiving two recognitions, #1 Rated Overall Brand for Consumer Satisfaction and #1 Rated Health Food Store Brand for Consumer Satisfaction, Nordic Naturals had the highest customer satisfaction ratings of all brands considered, throughout 8 different distribution channels, with 95.2% of its customers highly satisfied with the brand based on responses of “extremely satisfied” or “very satisfied”. According to the report, “this was significantly higher than any other brand.”

Though 1,367 brands were sited in the survey, only 47 received at least 100 consumer ratings and only those were included in determining the top ratings. To determine the ordering rank of brands, the survey took into account many components including availability, effectiveness, benefits relative to cost (value) and ingredient quality.

In all categories, Nordic Naturals received notable ratings. However, the Nordic Naturals brand showed the highest rating of consumer satisfaction for ingredient quality and received the highest rating of consumer satisfaction for brand effectiveness compared to all other brands included in the survey.

Six thousand dietary supplement users (qualified by 94% of the respondents taking 2 or more supplements daily) completed the online survey rating supplement brands and merchants on overall consumer satisfaction. The results were announced by ConsumerLab.com’s President Tod Cooperman, MD, at the Focus on the Future conference held in Arizona and are detailed in their February 2008 Analyses Report. See www.consumerlab.com/CLSurveyBrochure2008.pdf.

According to Joar Opheim, CEO for Nordic Naturals, “We are honored to be recognized by our customers and pleased they are enjoying the quality and efficacy of our products. Our mission is to provide the purest, freshest and best tasting fish oils available in order to maintain optimal cellular health for people of all ages. We will continue to do just that.”

Nordic Naturals is the leader in omega-3 fish oils and EFA blends with exceptional taste, freshness, and purity levels and has over 80 different fish oil products, including liquids, soft gels, and children's chewables. For information, visit www.nordicnaturals.com or call 800.662.2544.

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