Release Details

January 25, 2011

Nordic Naturals® Introduces the Daily Omega™ Line, Offering Consumers a Convenient One-Per-Day Omega-3 Solution Along With Proven Brand Performance and Quality

Watsonville, CA (January 25, 2011) Nordic Naturals introduces Daily Omega™, a line of three products that offers a simple solution for consumers concerned about what type of product to take on a regular basis to address their need for omega-3 essential fatty acids.

According to Corinna Bellizzi, Retail Division Sales Manager, “Consumers have a large variety of products to choose from when it comes to omega-3 fatty acids and this can be quite confusing. Daily Omega makes this choice easy by offering three concentrated formulas (two for adults and one for children) where only one soft gel is required daily to support optimal health and wellness.” Verified by third-party testing, the Daily Omega line offers the same high quality standards with regards to purity, freshness and safety that all the Nordic Naturals products offer, including the highly absorbable, natural triglyceride form. The new label is available to retailers worldwide.

“A wider audience of consumers will now have access to the award-winning, great-tasting omega-3 fish oils offered by the brand that has gained the trust and respect of millions of satisfied customers worldwide,” adds Ms. Bellizzi.

Recommended by doctors, Daily Omega provides simple and direct structure/function claims for easy identification, assisting customers with their choice of product. The three SKUs include:

• Daily OmegaTM, with vitamin D3, for a healthy heart, offering over 500 mg of the omega-3s EPA and DHA in just one lemon-flavored soft gel
• Daily DHATM, for healthy brain and mood, offering 450 mg of DHA in just one strawberry- flavored soft gel
• Daily Omega KidsTM, for brain and visual function, offering 275 mg of the omega-3s EPA and DHA in just one chewable strawberry-flavored soft gel

Compliance and convenience are key differentiators for the new line as each product provides a concentrated dose of EPA and DHA in just one tasty soft gel, made with 100% natural fruit flavors.

“Bringing forward a new definition of fish oil quality as it relates to purity, freshness, taste, dosage and sustainability, Nordic Naturals is always innovating and finding markets locally and globally to fulfill our mission of correcting the omega-3 deficiency around the world,” notes Ms. Bellizzi.

Since 1995, Nordic Naturals has been the industry leader in fish oil supplementation, setting standards of excellence in the areas of purity, freshness, taste, and sustainability. With a reputation for efficacy and potency, Nordic Naturals products are regularly chosen by independent research institutions and universities with 14 published scientific studies already completed and more than 30 currently underway. Distributing to over 30 countries on 6 continents, Nordic Naturals offers over 150 products in a variety of flavors, concentrations, and delivery forms. 800.662.2544 or www.nordicnaturals.com.

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