Release Details

April 18, 2011

Industry Leader Nordic Naturals® Brings Innovative Fish Oil Technology to the 2011 Vitafoods International Show at Geneva PalExpo

Watsonville, CA (April 18, 2011) U.S. based Nordic Naturals® brings innovative new products to Finished Products Expo, part of the Vitafoods International show to be held at Geneva PalExpo in Switzerland from May 10–12, 2011. Retailers, distributors, conference attendees, and press members are invited to visit Nordic Naturals booth #2310 where they can see product offerings, sample Nordic Naturals delicious omega-3 line, and receive valuable educational information.

The company will be highlighting two new products: Omega-3 Effervescent™ and Kenai Wild™ Alaskan Salmon Oil.

Omega-3 Effervescent is an innovative way to enjoy fish oil supplementation via a water-soluble drink mix containing EPA and DHA in a delicious creamy orange flavor. This revolutionary delivery system is clean on the palate and offers all the amazing health benefits of omega-3s and vitamin D3, such as heart, brain, joint, and bone support, without any hint of fish.

Kenai Wild Alaskan Salmon Oil is the first salmon oil surpassing all international standards for purity from heavy metals like arsenic, and other contaminants, as set by the Global Organization for EPA and DHA Omega-3 (GOED) and the Council For Responsible Nutrition (CRN). In fact, residual arsenic levels in Kenai Wild Alaskan Salmon Oil are up to 40 times lower than in other leading salmon oil brands. Nordic Naturals uses the highest quality raw material available, Kenai Wild Alaskan salmon that is certified by the Marine Stewardship Council (MSC), the world’s most recognized certifier of sustainable wild fisheries. The Kenai Wild program ensures premium quality wild salmon from the Cook Inlet of Alaska¬—involving comprehensive standards for harvesting and processing—and supports fair compensation for fishermen and processors. In addition, the program oversees the long-term sustainability of the wild Alaskan salmon. Kenai Wild Alaskan Salmon Oil is citrus-flavored and available in 90 count soft gels and in 8 oz. liquid.

Nordic Naturals has built a strong reputation in the omega fatty acid category by delivering exceptional purity, freshness, taste, and environmental responsibility. The company uses a patented purification process and a proprietary deodorization procedure that delivers ultra-pure oils with no fishy taste or odor. Noted for strong international sales growth, Nordic Naturals received a 2010 Exporter of the Year award from ThinkGlobal Inc., publisher of Commercial News USA, the official export promotion magazine of the U.S. Department of Commerce.

Since 1995, Nordic Naturals has been the industry leader in fish oil supplementation, setting standards of excellence in the areas of purity, freshness, taste, and sustainability. Distributing to over 30 countries on 6 continents, Nordic Naturals offers over 150 products in a variety of flavors, concentrations, and delivery forms. Nordic Naturals continues to deliver on its promise of innovation and quality you can trust. 800.662.2544 or www.nordicnaturals.com.

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