Watsonville, CA (October 10, 2011) Nordic Naturals^®, the industry leader in omega-3 fish oil, invites all attendees to visit the company’s booth #1555 at this year’s H.H. Backer Tradeshow, October 14–16 at the Donald E. Stephens Convention Center in Chicago. Nordic Naturals will be displaying their Nordic Pet^® Collection, including Omega-3 Pet™ and Pet Cod Liver Oil, and will offer retailers a 20% discount plus free shipping on all 12-bottle orders placed at the show.

Nordic Naturals will also introduce Omega-3 Pet™ Liquid, offering pet companions a premium quality source of the omega-3 fatty acids EPA and DHA, derived from 100% wild-caught, sustainable anchovies and sardines. Our Omega-3 Pet Liquid formulation is available in three convenient bottle sizes, tailored to the size and weight of dog and cat companions:

·       Omega-3 Pet Cats and Small Breed Dogs–in 2 fl oz bottle with calibrated dropper

·       Omega-3 Pet Medium to Large Breed Dogs–in 8 fl oz bottle

·       Omega-3 Pet Large and Very Large Breed Dogs and Multi-Dog Households–in 16 fl oz bottle

Omega-3 Pet can be added to food or served by itself. The suggested serving for dogs and cats is determined by species and, most importantly, weight, with directions for use located on the product label. The new liquid formula comes in cobalt blue glass rather than plastic, for superior protection from light, oxygen and ambient humidity.

According to Erin Hay, who handles Retail Pet Sales for Nordic Naturals, “Nordic Naturals is the brand that millions of Americans turn to for purity, freshness, safety and efficacy. Pet owners trust that our Pet Collection delivers the same exceptional quality as our award-winning human products, while knowing that it is specially formulated for the nutritional needs of dogs and cats.”

All Nordic Naturals products for dogs and cats adhere to the standards as required by the United States Department of Agriculture (USDA), the Center of Veterinary Medicine (CVM)—a division of the FDA—and the American Association of Feed Control Officials (AAFCO). Nordic Naturals is certified as GMP compliant by NSF International for facility standards. Like all Nordic Naturals products, Omega-3 Pet is backed by third-party testing, and meets standards for freshness and purity set by the European Pharmacopoeia Standard, The Council for Responsible Nutrition and the Global Organization for EPA and DHA Omega-3. Certificates of Analysis are available upon request.

Since 1995, Nordic Naturals has been the industry leader in fish oil supplementation, setting standards of excellence in the areas of purity, freshness, taste, and sustainability. With a reputation for efficacy and potency, Nordic Naturals fish oils and EFA blends are regularly chosen by independent research institutions and universities, with 15 published scientific studies already completed and more than 30 currently underway. Distributing to over 30 countries on 6 continents, Nordic Naturals continues to deliver on its promise of innovation and quality you can trust. 800.662.2544/www.nordicnaturals.com.

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