| Watsonville, California (September 9, 2013) Nordic Naturals will sponsor a timely lecture by Dr. Bruce Holub at “End Pain,” the International College of Integrative Medicine’s 59th Congress, to be held at the Dearborn Inn Marriott, in Dearborn, Michigan, September 24-28. The lecture, entitled “EPA/DHA Omega-3 Fatty Acids for Health and the Management of Chronic Disorders,” will be held at 2 PM, Friday, September 26, in Salon IV & V. Following the lecture, Dr. Holub will participate in the 4 PM “The Great Fish Oil Debate” in which he will share his extensive knowledge and expertise regarding the well-researched role of omega-3s in optimal health.
Dr. Holub’s lecture will include a discussion of the long-chain essential fatty acids EPA and DHA, including science-backed benefits, structures, unique properties, sources, dietary intakes, and overall metabolism. He will offer objective commentary on recent omega-3 research and review papers in the news, and will address how enhanced intakes of EPA/DHA impact health outcomes. He will also discuss the EPA/DHA “nutrition gap” and recommended intakes according to various national and international guidelines.
“More than 90% of Americans are deficient in omega-3s,” said Monique Wellise, Manager of Education and Professional Sales for Nordic Naturals. She cites Dr. Dariush Mozaffarian of Harvard School of Public Health who estimates that omega-3 deficiency is responsible for up to 96,000 preventable deaths annually.
“It is tragic that sensationalized headlines and misinformation have resulted in a public loss of confidence in the most heavily researched supplement on the market,” Wellise noted. “The Global Organization for EPA and DHA Omega-3 (GOED) estimates 12 million people have stopped taking omega-3s. This trend poses a danger to public health. We applaud Dr. Holub’s efforts to set the record straight.”
Nordic Naturals will exhibit its professional line of products during the conference, showcasing its best-selling, signature product, ProOmega®, available in soft gels and liquid. Participants are invited to stop by to pick up literature and sample a wide range of omega-3 products and select EFA blends, specially formulated for the needs of practitioners. Orders placed at the conference will receive a 20% discount.
About Dr. Holub
Dr. Holub is University Professor Emeritus, Department of Human Health and Nutritional Sciences, at the University of Guelph in Ontario, Canada. He has authored over 200 papers in scientific journals in addition to various book chapters and conference proceedings. His research program is focused on dietary omega-3 fatty acids from fish/fish oils, plant oils, and resulting nutraceuticals, plus functional foods for human health and the prevention/management of cardiovascular disease and other chronic disorders. Dr. Holub received his B.Sc. degree from the University of Guelph (1967) and his Ph.D. from the University of Toronto (1971).
About Nordic Naturals
Based in Watsonville, CA, Nordic Naturals is committed to delivering the world’s safest, most effective omega oils to help further its mission of correcting the global omega-3 deficiency. Distributing to more than 35 countries, Nordic Naturals offers over 200 products in a variety of flavors and formulations for adults, kids, athletes, and pets. As the number one fish oil in the United States, Nordic Naturals has revolutionized omega-3s, pioneering a new definition of fish oil quality as it relates to purity, freshness, taste, and dosage. Further information is available at Nordic Naturals’ website for health care professionals: www.nordicnaturals.com/professionals.php.
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