Release Details

September 09, 2015

Nordic Naturals® Unveils Next Generation Fish Oil Powerful Oil Delivers 80% EPA+DHA, 90+% Triglycerides

Watsonville, California (September 9, 2015) Nordic Naturals, the #1 fish oil in the United States, has introduced its latest innovation—a breakthrough omega-3 oil. This ultra-concentrated EPA+DHA oil in the highly absorbable, triglyceride form is a first in the natural products channel.

“What makes this fish oil unique is the combination of very high concentration and superior absorption,” said Tone Larsen, Nordic Naturals Product Development Manager. Nordic Naturals delivers all products in the 90+% triglyceride form—the form in which omega-3s occur naturally in fish and which research confirms is better absorbed and utilized by the body.

“Obtaining EPA and DHA in higher concentrations in this highly bioavailable form will allow individuals and health care professionals to reduce deficiencies more quickly,” Larsen said. “It also gives us the ability to tailor products to meet personalized nutritional needs. For instance, we have developed a small, easy-to-take soft gel that’s convenient, but also has high EPA+DHA levels. We’re also able to offer higher concentration omega-3s for extra support—but in fewer soft gels.”

Friend of the Sea certified, the new oil will be offered in several products that launch this month:

ProOmega® 2000: 2000 mg EPA+DHA per serving for increased benefits in fewer soft gels

Postnatal Omega-3: First-of-its-kind EPA+DHA blend, with vitamin D3 in small soft gels for new moms

“This oil is an exciting achievement,” said Joar Opheim, Nordic Naturals CEO and Founder. “We’re constantly innovating, pushing the science, pushing the technology in order to continue to deliver on our promise to make the power of omega-3s accessible to everyone.”

Based in Watsonville, CA, Nordic Naturals is committed to delivering the world’s safest, most effective omega oils to help further its mission of correcting the global omega-3 deficiency. As a trusted supplement company, Nordic Naturals has responded to customer requests to provide additional products and also offers high-quality nutrients that, like omega-3s, are essential to health. Distributing to more than 35 countries, the company’s extensive portfolio includes over 200 products in a variety of flavors and formulations for adults, kids, athletes, and pets. Further information is available at Nordic Naturals’ website for health care professionals: www.nordicnaturals.com/professionals.php.

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