Release Details

July 01, 2008

Nordic Naturals Offers Targeted Nutritional Support for Eyes with Ultimate DHA Eye

Watsonville, CA (July 1, 2008) Nordic Naturals announces the introduction of Ultimate DHA Eye, a synergistic blend of purified fish oil, providing an exceptionally high concentration of DHA in combination with the important eye nutrients, Lutein and Zeaxanthin. Each of these eye nutrients plays a distinct role in protecting the eyes and supporting healthy vision but most importantly, scientific investigations have shown that these three nutrients work in synergy, meaning that their combined effect is greater than the sum of their parts. The product is available in 60 soft gels and does not contain gluten, yeast, milk derivatives, or artificial colors and flavors.

According to Dr. Douglas MacKay, Nordic Naturals Research Advisor, “Eye tissue has a unique biochemical demand for the omega-3 fats, EPA and DHA from fish oil because these fats are highly concentrated within the cells of the eye and are necessary to maintain healthy structure and function of ocular tissue. We have added Lutein and Zeaxanthin to provide protective pigment for the delicate light-absorbing ocular cells.”

Ultimate DHA Eye provides a blend of nutrients that have been shown to:

Support the development and maintenance of eye tissue
Protect ocular cells from oxidative stress
Support healthy vision and tissue moisture
Slow the progression of age-related eye disorders

“A large body of scientific evidence supports the use of omega-3 fatty acids for ocular health, including a recent large-scale meta-analysis showing that high intake of omega-3 fatty acids and fish may reduce the risk of age-related macular degeneration (AMD) by up to 38 per cent,” adds Dr. MacKay. To review the scientific studies on eye health and omega fatty acids, please see www.omega-research.com. To receive a free brochure on “Fish Oil for Eye Health” plus a free Ultimate DHA EYE product brochure, call 800.662.2544.

Nordic Naturals is the leader in omega-3 fish oils and EFA blends with exceptional taste, freshness, and purity levels and the company has over 80 different fish oil products, including liquids, soft gels, and children's chewables. The company was recently named the “Top-Rated Supplement Brand” by the 2008 ConsumerLab.com Survey of Vitamin and Supplement Users, receiving two recognitions, #1 Rated Health Food Store Brand for Consumer Satisfaction and #1 Rated Overall Brand for Consumer Satisfaction throughout 8 different distribution channels. For information, visit www.nordicnaturals.com or call 800.662.2544.

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