Release Details

January 04, 2010

Industry Leader Nordic Naturals Introduces Revolutionary Delivery System for Fish Oil – Drink Your Omega-3s™ in Effervescent Form

Watsonville, CA (January 4, 2010) Nordic Naturals, the industry leader in omega-3 fish oil, introduces Omega-3 Effervescent, an innovative way to enjoy fish oil supplementation via a water-soluble drink mix containing EPA and DHA in a delicious orange flavor. This revolutionary delivery system is clean on the palate and offers all the amazing health benefits of omega-3s and vitamin D3, such as heart, brain, joint and bone support, without any hint of fish. Packaged in single-serving packets, the product is easy to use and lets you Drink Your Omega-3s™ anytime and anywhere. Just add water! Each serving offers 500 mg of EPA and DHA as well as 1200 I.U. of vitamin D3.

According to Bradley West, ND, Nordic Naturals Research Advisor, “In traditional delivery systems like soft gels, the omega-3s in cod liver oil need to be gradually broken down by stomach acids in order to be absorbed in the small intestine. With the effervescent technology in place, the omega-3s can be absorbed and enter the blood stream faster – in as little as 15 minutes.” In addition to quicker absorption, the product is also easy on the stomach. The organic food acid combines with the carbonate, which buffers the effervescent solution to a normal pH. “Omega-3 Effervescent is the ultimate solution for individuals with digestive challenges, or those that find it hard to swallow soft gels, as well as the perfect way to ensure compliance when traveling,” adds Dr. West.

Nordic Naturals Omega-3 Effervescent contains cod liver oil made from Arctic cod harvested in a sustainable manner from Norwegian waters. Arctic cod (Skrei) is a flourishing fish population that has the highest DHA content of any cod species, as well as naturally occurring vitamins A and D. The formula contains added natural vitamin D3 for enhanced bone, mood and immune support. Sweetened with stevia in creamy orange flavor, the product has no oily feel or texture and never smells or tastes fishy. Omega-3 Effervescent is available in 7 and 21 count packages and can be used by both children and adults. More information is available at www.drinkyouromegas.com.

Distributing products to over 20 countries on all major continents, Nordic Naturals is the international leader in omega-3 fish oils and EFA blends. The company has built a strong reputation in the omega fatty acid category by delivering exceptional purity, freshness, taste and demonstrating environmental responsibility. Nordic Naturals has over 150 different fish oil products, including liquids, soft gels, and children's chewables – all in natural triglyceride form. For information, call 800.662.2544 or visit www.nordicnaturals.com.

###

< Back to all press releases