Watsonville, CA (May 4, 2010) U.S. based Nordic Naturals brings exciting new products to Finished Products Expo, part of the Vitafoods International show to be held at Geneva PalExpo in Switzerland from May 18-20, 2010. Retailers, distributors, conference attendees and press members are invited to visit Nordic Naturals booth #2310 where they can see product offerings, sample Nordic Naturals line and receive educational information.

The company will be highlighting two new products for children. Nordic Omega-3 Gummy Worms is a tasty source of EPA and DHA in a new fun gummy shape. This yummy strawberry treat is perfect for two-year-olds and up. Parent’s concerns can be put to rest as this product does not contain artificial flavorings, colorings or preservatives plus it is free of gluten, yeast and dairy. Baby’s DHA is made from the company’s Gold Standard 100% Arctic Cod Liver Oil and is a safe and effective way to ensure that growing babies from 5 to 35 lbs get the DHA they need for healthy development. With the measured dropper, Baby’s DHA can be easily added to formula or food.

Two new innovative adult products are also being introduced. Omega Probiotic™ combines 990 mg of the omega-3s EPA and DHA along with 140 mg of Bacillus coagulans providing 2 billion viable cells in a 2 soft gel serving. The unique spore-form of probiotic promotes a healthy balance of intestinal flora and does not require refrigeration. Omega Joint Xtra™ combines 1100 mg of the omega-3s EPA and DHA, shellfish-free glucosamine sulfate, vitamin D3 and UC-II® undenatured Type II collagen to promote joint mobility and comfort, and repair connective tissue and joint cartilage.

Nordic Naturals has built a strong reputation in the omega fatty acid category by delivering exceptional purity, freshness, taste and environmental responsibility. The company uses a patented purification process and a proprietary deodorization procedure that delivers ultra pure oils with no fishy taste or odor. According to JP Sidaner, International Sales Manager for Nordic Naturals, “Such quality standards have allowed us to become the market leader in the United States with nearly 50% market share and we continue to penetrate new markets worldwide.” Noted for strong international sales growth, Nordic Naturals received a 2010 Exporter of the Year award from ThinkGlobal Inc., publisher of Commercial News USA, the official export promotion magazine of the U.S. Department of Commerce.

Since 1995, Nordic Naturals has been the industry leader in fish oil supplementation, setting standards of excellence in the areas of purity, freshness, taste, and sustainability. With a reputation for efficacy and potency, Nordic Naturals fish oils and EFA blends are regularly chosen by independent research institutions and universities with 12 published scientific studies already completed and more than 30 currently underway. Distributing to over 20 countries on 6 continents, Nordic Naturals offers over 150 products in a variety of flavors, concentrations, and delivery forms. Nordic Naturals continues to deliver on its promise of innovation and quality you can trust. For information, call 800.662.2544 or visit www.nordicnaturals.com.

###