Watsonville, CA (February 23, 2012) 2012 is Nordic Naturals inaugural year to exhibit at the Global Pet Expo held at the Orange County Convention Center in Orlando from February 29^th through March 2^nd. Media members and retailers are invited to stop by booth #3171 located in the What’s New section of the show to experience the Nordic Pet^® Collection, the company’s premium quality omega-3 line for dogs and cats. Retailers will enjoy a 20% discount on show orders of 12 bottles or more.

According to Erin Hay, Nordic Naturals Pet Retail Sales Representative, “Nordic Naturals offers pets the same standard of quality we adhere to for our award-winning human products. Our products come in both liquid and soft gel delivery systems in sizes suited to your pet’s specific breed or weight, plus they are great for home use and travel.”

The Nordic Pet Collection

• Pet Cod Liver Oil, a Norwegian Classic, is derived exclusively from wild Arctic cod (Skrei), sustainably caught from the Norwegian Sea off the Lofoten Islands near Bodø, Norway, and is an excellent source of the omega-3 fatty acids EPA and DHA, plus naturally occurring vitamin A. Available in 8 and 16 oz bottles for highest potency and purity.

• Omega-3 Pet is derived from wild anchovies and sardines, sustainably caught from the South Pacific Ocean off the coast of Peru, and is also an excellent source of EPA and DHA. Available in 90 and 180 count soft gels or a variety of liquid sizes including a 2 fl oz. bottle, with dropper, for cats and small breed dogs, 8 fl oz. bottle for medium to large breed dogs, and 16 fl oz. bottle for large to very large breed dogs and multi-dog households.

“Nordic Naturals Pet Collection offers unsurpassed quality due to several key features: unparalled freshness through 100% oxygen-free manufacturing; exceptional purity through our proprietary distillation process; triglyceride form to ensure optimal absorption; and excellence in sustainable sourcing,” adds Erin.

All Nordic Naturals products for dogs and cats adhere to the pet product standards as required by the United States Department of Agriculture (USDA), the Center of Veterinary Medicine (CVM), a division of the FDA, and the American Association of Feed Control Officials (AAFCO). Like all Nordic Naturals products, our Nordic Pet Collection is always backed by third-party testing to guarantee leading freshness and purity levels. Certificates of analysis are available upon request.

Based in Watsonville, CA, Nordic Naturals is committed to delivering the world’s safest, most effective omega oils to help provide the essentials of an extraordinary life. Distributing to more than 30 countries, Nordic Naturals offers more than 150 products in a variety of flavors and formulations, all in line with leading standards for safety, efficacy and sustainability. By providing omega-3 supplements for adults, kids, athletes, and pets, Nordic Naturals helps everyone do more of what they love. To learn more visit www.nordicnaturals.com. Become a fan! www.facebook.com/nordicnaturals. Follow us on Twitter at @NordicNaturals.

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