Watsonville, California (February 23, 2009) Nordic Naturals, the leading supplier of omega-3 fish oil in the natural products market, is pleased to sponsor of the 3^rd annual thinkVitality Fashion show, held in conjunction with Natural Products Expo in Anaheim on Saturday, March 7, 2009 at 7 pm.

In line with Nordic Naturals’ research-driven commitment to optimizing health, the fashion show proceeds benefit The Cedars-Sinai Cancer Research Institute at the Samuel Oschin Comprehensive Cancer Institute. Founded and hosted by thinkproducts™, this year’s show message is “Prevention is the Cure”. Media and expo participants are invited to attend the event and show their commitment to “prevention and natural healthy living” as part of the overall fight against cancer.

According to Dr. Bradley West, Nordic Naturals Research Advisor, “The role of inflammation and dietary fats in cancer development and prevention is currently a major focus in research and in clinical thinking. Finally attracting this interest will prove highly beneficial to the Western diet, lifestyle, and in cancer prevention; due to the fact that our diets are almost totally devoid of the omega-3 essential fats found in fish. Epidemiologic and research findings are showing that these omega-3 fats can exert protective effects against cancer, including growth inhibition of breast cancer cells.” To learn more about scientific studies that address cancer symptoms and prevention using omega-3 fatty acids, see www.omega-research.com

thinkproducts was founded by former fashion model and mother of two, Lizanne Falsetto, a true believer in nature’s nourishing power and the goodness of simple delicious food. Headquartered in Ventura, California, thinkproducts is one of the largest independently owned nutrition bar companies.

The Cedars-Sinai Women’s Cancer Research Institute (WCRI) at the Samuel Oschin Comprehensive Cancer Institute is committed to one simple goal – ending cancer as a threat to women. Under the direction of internationally renowned surgeon Dr. Beth Karlan, WCRI is a multi-disciplinary team committed to compassionate, cutting edge comprehensive cancer care. WCRI sponsors industry leading research that will advance their abilities to screen and detect cancer, lead to better therapies and, someday, cancer cures.

Nordic Naturals is the leader in omega-3 fish oils and EFA blends with exceptional taste, freshness, and purity levels. The company offers over 150 different fish oil products, including liquids, soft gels, and children's chewables available at health food stores and other quality retail outlets. Nordic Naturals was recently awarded the 2008 Socially Responsible Business Award demonstrating excellence in community involvement, education, health, employee empowerment, environmental responsibility and sustainable sourcing. For more information, please visit www.nordicnaturals.com

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