Watsonville, CA (January 25, 2010) Nordic Naturals announced today that the company has a plan for Haiti disaster relief through an immediate donation to the American Red Cross and a promotional effort that will deliver funds for the community-focused, long-term sustainable reconstruction initiative of the capital city, Port-Au-Prince. Working with the nonprofit organization, Architecture for Humanity www.architectureforhumanity.org, Nordic Naturals plans to launch a special campaign “Open Your Heart to Haiti” whereby consumers purchasing product will be contributing to the fund.

During the month of February, Nordic Naturals will contribute 1% of sales to Architecture for Humanity from their best selling products, Ultimate Omega™ through the Retail division and ProOmega™ through the Professional division, in all sizes of liquid and soft gels. The company will be providing information to retailers and professionals on how to best merchandise for this campaign to make it highly successful. Ultimate Omega, according to independent SPINs data, is the largest selling supplement in the natural products industry. According to Corinna Bellizzi, National Sales Manager, “We are confident that we can contribute significantly through this promotion to an outstanding organization that can make a long-term difference in the lives of Haitians.”

Nordic Naturals Ultimate Omega and ProOmega provide exceptionally high levels of the omega-3 fatty acids, EPA and DHA, in one delicious serving. These products support cardiovascular heath and exceed the American Heart Association’s recommendation of 1,000 mg/day in individuals with heart conditions.

“Architecture for Humanity has significant experience in leading the reconstruction of transitional and permanent infrastructure in post-disaster contexts. Already working in Haiti prior to the earthquake, Architecture for Humanity has also been involved in rebuilding efforts post-Tsunami in India and Sri Lanka and in the Gulf Coast after hurricane Katrina” said Cameron Sinclair, Executive Director and Co-Founder of the organization.

Architecture for Humanity is a registered 501(c)(3) nonprofit design services firm founded in 1999 to promote architectural and design solutions to global, social and humanitarian crises. The organization creates opportunities for architects and designers from around the world to help communities in need, by designing and building permanent structures that are safe and sustainable. The organization believes that where resources and expertise are scarce, innovative, sustainable and collaborative design can make a difference.

Distributing products to over 20 countries on all major continents, Nordic Naturals is the international leader in omega-3 fish oils and EFA blends. The company has built a strong reputation in the omega fatty acid category by delivering exceptional purity, freshness, taste and demonstrating environmental responsibility. Nordic Naturals has over 150 different fish oil products, including liquids, soft gels, powder, and children's chewables – all in natural triglyceride form. For information, call 800.662.2544 or visit www.nordicnaturals.com.
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